from Ewan’s posterous

When I was One,
I had just begun.
When I was Two,
I was nearly new.
When I was Three
I was hardly me.
When I was Four,
I was not much more.
When I was Five,
I was just alive.
But now I am Six,
I’m as clever as clever,
So I think I’ll be six now for ever and ever.

— Now We Are Six, A. A. Milne

In appreciation of my crazy curious bright amazing wonderful soft-hearted 6 year old little thinker & dreamer, who is counting down the sleeps to his 6th Christmas and preparing for the big leap to grade 1. I love you my biggest little guy.

Last night’s official South African Power Balance launch in Cape Town was the final straw, so I’m joining the growing online education effort and trying to help expose Power Balance for what it really is – a hoax and a scam, preying on innocent people and (perhaps worst of all) promoting bad science.

To be clear, wearing a bracelet _may_ help with your strength / balance / whatever, but it is *NOT* the bracelet (and in particular not the utterly fake and useless hologram) which helps. That’s all – literally – in your mind, and any perceived or measurable benefit is NOT due to a Power Balance product. What I really object to is people making money by duping people into buying their fake product, people who convince innocents that some outside woo woo technology is helping them, rather than the readily available (and free) power of their own minds.

Ash Donaldson’s interesting TEDx Canberra talk on “Cognitive Dissonance” specifically mentions how whole industries and hoaxes (like Power Balance, which he directly references as an example) grow up around innate flaws in our ability to think and reason logically. Skip to 11 minutes into the talk if you’re impatient.

“Multiple-TED attendee and human factors expert, Ash Donaldson, wants us to better understand why we believe what we do. In this talk, Ash explains how our minds build belief and then breaks it down, showing us how and why humans are fooled into believing that things like Power Bands, anti-aging treatments and supplements actually work. Along the way, he tells us how as a trainee pilot he managed to nearly get himself killed by allowing his beliefs to rule logic and provable fact.”

Some great references:

• Power Bollocks: holograms, unicorns, and Shaquille O’Neal’s magic underpants
• How do those Power Balance bracelets work? I think it’s because of the 20-Hz difference between a genius and an ascending colon.
• The entertaining and opinionated @kevipedia’s post: Powerbalance bracelets are complete and utter bullshit
• various posts and discussions on granitestateskeptics.org

If you want to see how the demonstrations given by the salespeople work (and are in fact old stage magician tricks), have a look at the following two YouTube videos:

• Power Balance Tests
• Applied Kinesiology – How it’s Done

And this Surfing Magazine article / interview “Do You Believe in Holograms” (which made me alternately want to cry and laugh) highlights the ridiculous lengths to which the Power Balance sales people are willing to go to promote their scam:

“if you put a Power Balance hologram under a glass of beer for five minutes, it will energize the beer and you can do the balance test before and after drinking the beer, and it should work because liquid, as a medium, absorbs the frequency. We were doing it the another night with martinis and everyone was flipping out.”

If that doesn’t ring alarm bells, all hope is lost.

Finally, go support SkepticBros and buy yourself a few Placebo Bands to further the movement :-)

Notes:

1. although that has largely stopped due to a tough-love grass-roots education process :-)

from Ewan’s posterous

from Ewan’s posterous

Watch his great Nerdstock outtake on the fascinating placebo (and nocebo) affects, with obligatory homeopathy back-slap included – a cup of strong coffee beforehand is recommended :-) It’s properly outrageous.

Or use KeepVid to save the video locally as a high quality MP4 to entertain and educate your friends.

For more info on the placebo effect, the Skeptic’s Dictionary has a good writeup.

from Ewan’s posterous

Gillian appears to have taken on Ben Goldacre of Bad Science fame – an ill-advised move if ever there was one – which was then followed by what seems to be a massive PR blunder on her behalf via Twitter (details recorded by JackOfKent and others – The Integrity and Honesty of @gillianmckeith).

Quoting from Dara Ó Briain’s brilliant performance at the Theatre Royal:

“that hideous wench, that cow McKeith. Have you seen "You Are What You Eat"? Its hosted by a whiny, naggy, bony, seed pimp bitch who goes into
the homes of morbidly obese people….

The bit that irritates me the most is the bullshit science she comes up with. However there is a science to nutrition, there is technical information that need to be gotten across. she just makes stuff up i think some bullshit about the different vibrational energies for food and different colours and all this yadda-yadda-yadda she might as well just say "eat broccoli, because in it there live imps that will climb out of the broccoli and night and mine the fat off your arse”.

If you are what you eat, she’s eaten a fecking shrew"

And the best part of all – Ben’s post And then I was incompetently libelled by a litigious millionaire contains this little gem of a tune by DogHorse: DrGillian (lyrics).

Further reading:

• Wikipedia’s main article on Gillian – with mentions Ben and his highly recommended book Bad Science
• Wikipedia’s You Are What You Eat article, notable for the controversy section

“I’ve worked out what I want to be.

I want to be a code hitman.

I want to contract myself out to the highest bidder and get paid large sums of money to put hits on code. So basically, I get contacted through a secure channel and made aware of what contracts are on the table, then I decide which contract I’m interested in and I let the contractor know that I’m in. I get paid half up front and half when the job is done. I only use my own equipment, my own compiler and my own component libraries and I only handle the specific problem that I’m being paid for, no favours. I go in, I take ownership of the code, I locate the target, and I debug it, or even rewrite it if required. Once the job is done I leave, no questions asked and the other 50% is transferred to an offshore account specified by me. At no point do I get asked for documentation or a helpfile and I’m known in the industry only as “The Meerkat”.”

The point of this post is not to debate the results of the study – while they are very interesting, the best part by far is the conservative response. I’ll simply quote Survivingtheworld.net who says it best in Lesson 669:

I don’t make these studies up – I just make sure you’ve heard about them.

Of course, science is always open for debate – if you’ve ever been at a scientific presentation, people will routinely ask questions about methods and analysis, and what the conclusions actually mean. In other words, debating science in comparison to other science. So what does the opposing side have to say about this study? Well, let me quote the president of Concerned Women of America:

"You have to be a little suspicious of any study that says children being raised by same-sex couples do better or have superior outcomes to children raised with a mother and father. It just defies common sense and reality."

Ah, yes, common sense. Because nothing has driven society and science forward more than common sense.